Pantene Color Preserve Shine Shampoo helps fight fade wash after wash by giving color-treated hair a new protective outer layer, leaving hair vibrant. From the Manufacturer Let your true color shine while achieving healthy-looking hair with Pantene Pro-V Color Revival Shampoo. The cleansing formula in this color shampoo is gentle enough to use every day. It infuses hair with brilliant shine and works to protect your color with Chroma Spectrum technology. Color Revival Shampoo helps protect your color, leaves your locks looking healthy and soft, and hydrated from root to tip. Also try with the rest of the Color Revival Collection for healthy-looking, radiant color.